Personal care treatments

Medicube turns Seoul’s hottest skin treatments into at-home devices – reviews, photos

The small, portable device is actually part of Medicube’s effort to bring the best of Korean skincare innovations right into your bathroom, no matter where you are in the world or whatever your fitness level. skin care expertise.

Kim launched Medicube in 2014, and its products have since won Seduce Korea Best of Beauty Awards and has dozens of K-pop stars among its fans. Over the past eight years, “I’ve tried to develop better and better products for the skin, but at some point I felt like there was a limit to what you can do. with skincare,” Kim said. Seduce in his very first interview in the United States.

Many dermatologists here in South Korea will tell you the same. Once, during an interview with a dermatologist in Seoul, they admitted that no skin care product was really as effective as a laser treatment. With that in mind, Kim started researching what exactly Korean celebrities are doing to take care of their skin beyond their product regimens, he says.

Medicube has a dermatology clinic In Seoul’s Gangnam district, Kim has also worked directly with dermatologists to learn about Korea’s most popular in-office procedures, such as ultratherapy, InMode, microneedling and acupressure massage. Curious to know exactly how they all worked, Kim even tried them all out for himself. “I wanted to see if they were actually more effective than our skincare products,” he says. During this process, he learned how electrical stimulation can improve the skin. From there, Kim was on a mission to bring the best skincare technology Korean celebrities swear by for a clear, glowing complexion to at-home skincare routines.

Of course, Kim acknowledges that procedures performed at dermatology clinics are extremely effective. He is also well aware that the home skincare device industry is nothing new. However, “not everyone can afford the time and money to [in-office treatments] fact,” he says. “And a lot of the home devices that are already on the market have mostly a placebo effect.”

What’s more, the Food and Drug Administration (FDA) doesn’t even do its own testing of American at-home skincare tools, so many have unsubstantiated claims about their effectiveness, according to Corey L. Hartman, MD, board-certified dermatologist in Birmingham, Alabama. “[The FDA is] building on existing tests, as well as what the company provides as tests,” he previously said. Seduce.