Kripalu Introduces “It’s All Yoga” Brand Campaign to Trigger Personal Transformation | New

The campaign promotes the true meaning of yoga to new audiences in a tired world

STOCKBRIDGEMass. , June 12022 /PRNewswire-PRWeb/ — Kripalu Center for Yoga & Health, now in its 50th year as North America the leading yoga retreat center and education non-profit, today launched a new brand campaign, titled “IT’S ALL YOGA”. The campaign reinforces Kripalu’s signature approach to guiding people through self-transformation, extending beyond the physical practice of yoga to heal and revitalize mind, body and spirit.

“Kripalu’s ‘It’s All Yoga’ brand campaign shows how yoga is more than just poses on a mat, but a way of life, rooted in ancient wisdom,” said Tracy Williams, Senior Director of Marketing, Kripalu Center for Yoga & Health. “The word ‘Kripalu’ means compassion, and compassion is behind everything we do. It is the inspiration to connect and care for ourselves, others and our planet. As Kripalu celebrates fifty years of leadership in yoga and mindfulness, we are thrilled to extend the reach of our mission and practices to new audiences during a time of fatigue and need for healing.”

The “It’s All Yoga” brand campaign includes:

  • 15 and 30 second videos
  • The digital ad that begins running today in The New York TimesHULU, UNITED STATES Today and other media
  • Paid placements on social networks

The “It’s All Yoga” campaign features an unexpected contrast of people doing activities such as enjoying nature and connecting with others, paired with the words “This is Yoga” to highlight the many powerful benefits of yoga beyond of its physical manifestation. The campaign aims to reach new demographic audiences. Kripalu’s in-house marketing team developed the brand theme and creative assets. Media agency BrandCottage was engaged for media planning and placement.

In 2021, Kripalu introduced live and on-demand online programs led by Kripalu thought leaders and faculty to expand the Center’s accessibility and geographic reach to people of all ages, races, and economic backgrounds. Kripalu’s online programs now reach people across the United States and more than 50 countries.

About Kripalu Center for Yoga and Health The Kripalu Center for Yoga and Health is an educational non-profit organization dedicated to helping people and communities realize their full potential through transformative wisdom and practice. yoga. Founded in 1972 and located in Stockbridge (Massachusetts)Kripalu is the largest yoga retreat center in North America. As a leader in the field of whole person education for body, mind, heart and spirit, Kripalu offers on-site and online programs and retreats on a wide range of topics including yoga, meditation, Ayurveda, cooking, outdoor mindfulness, social and environmental justice. For more information, visit

Media Contact

Alfred LeachKripalu, 1 203-722-0923, [email protected]

Emily JamesonKripalu, 321-544-5033, [email protected]