The beauty industry in the UK is expected to grow by 16% by 2023, so if you want to be successful you need your salon to be the best in the business. Here are some ways to make your salon stand out from your competition, whether it’s keeping the business running smoothly or marketing effectively.
Find your niche
No matter what type of business you run, focusing on your niche is an ideal way to market and raise awareness for your business. You can choose to focus on eco-friendly and vegan products or create an “Instagrammable” lounge to attract customers. Whatever you choose, be sure to let all your potential customers know about it through your marketing strategies and use it as your salon’s USP.
It might also be worth thinking about your employees’ favorite department and helping them become the best in their field. For example, if they love doing nail art, lean into it by helping them get some extra training, then show off their amazing designs on your website and social media profiles.
Automating services in your salon can make things run smoother for you as a business owner, as well as for your customers.
When it comes to HR for your salon, you might want to consider an HR system that can increase productivity and free up valuable time for more strategic tasks. The data collected can help you focus on your business goals, including increasing profits, improving services, or saving money. This will leave you more time to focus on the future growth of your business, from marketing to customer satisfaction.
You can also consider investing in automated online booking systems that allow customers to book appointments online and these will automatically sync with your employees’ schedules. More than 80% of trade show customers prefer to book online. This option makes the booking process quick and easy for clients and can also help reduce missed appointments, saving time and money.
Use social media
Social media is one of the best tools any business can have, with Instagram being a great option for trade shows. Not only is Instagram a brilliant free marketing tool for businesses, but 50% of users discover new brands through the social media platform, making it a great way to connect with potential customers and showcase your products and services.
Many customers these days want to feel connected to the brands they use and shop with, so creating “meet the team” posts can be a great way to do that. You can do this by posting a photo and some facts about your employees, which will really help potential and current customers feel engaged with you and your team on a personal level.