“One in five women in India suffer from lifestyle disorders such as PCOS, thyroid and hormonal imbalance. Since global awareness of these issues is quite low, my goal has been to cure them without drugs. I started programs, uploaded videos to our Instagram page and website, based on food and nutrition, yoga, naturopathy, acupuncture, acupressure and exercise therapies to get short-term and long-term health benefits,” says Dr. Akhila Joshi, founder of Akhilasoukhya. .
Founded in 2014, the Bengaluru-based health and wellness center treats PCOS, thyroid, infertility, weight management issues and other health issues caused by an unhealthy lifestyle. So far, Akhilasoukhya has created nearly 17,000 success stories across 20 countries.
How Healthy Living Can Cure Lifestyle Disorders
The company was created with the belief that what we are today is the result of the lifestyle we follow. “Our health reflects our lifestyle and, in turn, our lifestyle influences our health,” adds Dr. Akhila. “The biggest inspiration we get is from our patients who believe in our philosophy and decide to change their lifestyle, in some way joining us in our mission to achieve a healthy lifestyle,” she says.
Online consultation only started in 2017, which roughly picked up momentum during the post-COVID scenario, and grew from 5% to 95% of the total number of online patients served by the center.
“We carefully examine each individual’s current lifestyle habits, medically supervised illnesses, work and sleep patterns. Based on this information, we individualize programs where we work on their diet, diet, sleep and ways to manage stress through yoga, pranayama, acupuncture, acupressure, diet and exercise,” says Dr. Akhila.
Of course, patients often look for shortcuts like that magic pill, that powder, that particular superfood, or that particular exercise that can solve those problems overnight. “But, we strictly refrain from using medication, instead we emphasize changes in lifestyle management for improvement,” she adds.
Stress is one of the major problems of lifestyle disorders, according to Dr. Akhila. “While some would adopt an unhealthy diet, others would prefer to spend sleepless nights to manage their stress. So, without compromising our overall health, we need to think of ways that make us happy to manage stress. Second, the easy availability online food delivery apps got us thinking about all the unhealthy food options. A healthy diet, along with exercise and restful sleep are the best stress relievers,” she says.
The COVID-19 pandemic has accelerated the adoption of technology in healthcare delivery, resulting in an increase in the number of online patients who primarily prefer video consultations. “It’s a win-win situation for both parties, where more of our ongoing patients are online, with different geography and demographics,” adds Dr. Akhila.
Gain recognition and credibility
Dr. Akhila believes that for a company located in India that aspires to serve the entire country, a .in domain gives a sense of credibility and recognition. “The .in domain gives you space to tell your story in front of people, thereby engaging users in the sense of Indianness, which helps amplify overall business growth,” she adds.
The majority of online bookings are generated through the website. “Today, 90% of our decision to go for a product or service is based on the research we do online. Therefore, every business needs to have a proper online presence where people can read you and well know you. A website best serves that purpose,” she adds.
The National Internet Exchange for India (NIXI) helps many businesses across the country to get a .in or .Bharat domain. Businesses of any scale and size can benefit from a .in domain with the help of NIXI. It is affordable and can be used in over 22 languages for businesses from all parts of the country.
Growth and vision
Akhilasoukhya was a 100-person platform when it started, which now has over 17,000+. “That’s how we’ve measured our growth over the past few years. Currently, if you ask what our growth plan is, it would be like reaching every single person other than those 17,000 people while raising awareness of health issues that they are not even aware of,” Dr. Akhila added.
“We envision becoming the number 1 healthcare center in every way, from welcoming patients to providing them with the best service in every way possible. Patient satisfaction is an important crucial aspect in the healthcare sector. Our vision is therefore to achieve this satisfaction with happy patients by our side”, conjectures Dr. Akhila.
Shaping India Inc’s Online Growth series chronicles the journeys of startups and SMEs in India and how building an online presence on the .in or .Bharat domain has fueled their success stories.