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The shift to studio fitness practice that offers yoga and Pilates studios offers the specialized classes people demand at a quality that justifies their price, with lower overhead than large gyms. The majority of yoga and Pilates participants are women. There is an increase in participation rates among men over the five-year period, thereby driving the growth of the industry. The insurance companies of
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Pilates is a form of exercise that aims to strengthen muscles while improving body flexibility and postural alignment, while yoga is a comprehensive collection of exercises designed to stimulate and rejuvenate the body and mind.
Major factors influencing the growth of the market include rising health awareness, rising obese population across the globe, government initiatives to promote healthy lifestyle, health benefits associated with yoga and Pilates and celebrity endorsements and promotion, among others. The major factor limiting the growth of the European Pilates and Yoga studios market is the presence of numerous substitutes. Increased health and fitness awareness is expected to significantly boost the market growth. Although fitness awareness is higher in urban areas, the market is expected to witness steady growth in semi-urban areas of developing economies. A significant rise in the obese population complements the growth of the European Pilates and yoga studio market. Inactive lifestyle and dysfunctional diets cause obesity, leading to increased prevalence of cardiovascular and lifestyle-related diseases. Thus, the increase in the obese population is expected to fuel the growth of the European Pilates and yoga studio industry.
Governments in developed countries are constantly conceptualizing and establishing effective and timely health care programs. Developing countries report a significant upward trend in health care offerings across all sectors. Employee fitness allowances are expected to increase in the future. This is expected to boost business for Pilates and yoga studios, as a significant portion of employee income would be invested in studio memberships. This in turn is expected to drive the growth of the Pilates and yoga studio industry. Yoga and Pilates provide physical and mental benefits to participants. These help improve flexibility, balance and posture, as well as range of motion. Plus, it reduces stress through controlled breathing and mental focus. It improves the sleep cycle and helps to avoid mood swings, depression and other disorders.
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However, the presence of other alternatives such as multi-specialty gyms, fitness centers, and therapy classes is significantly hampering the growth of the market. Although yoga has become popular among people all over the world, the presence of fitness centers, gymnasiums and other fitness facilities (dance, martial arts) is aggressively competing with yoga studios.
Main results of the study
In 2019, the yoga class segment accounted for nearly half of the European Pilates and yoga studio market market and is expected to grow at a CAGR of 14.0% from 2021 to 2027.
The merchandise sales segment is expected to grow at a CAGR of 10.9% during the forecast period.
In 2019, the Pilates classes segment accounted for almost one-fifth of the market share and is expected to grow at a CAGR of 13.7%.
Major leading players operating in Pilates and
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